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Who Is This Book For?

This book is dedicated to all agents, whether new to real estate or seasoned veterans, striving to elevate their average sales price and establish themselves as trusted luxury agents in their respective markets.

Many among us have grown disillusioned with the “traditional” methods of marketing luxury homes—or rather, the lack thereof. It’s not your fault. The majority of agents have not received adequate training. This book exists to rectify that gap, aiming to empower agents while safeguarding consumer interests.

Perhaps you find yourself affiliated with a small boutique, a large firm, or a franchise. Most brokerages lack specialization in luxury real estate, relegating their luxury division to little more than a fancy logo and a fancy yard sign. You might have anticipated cutting-edge marketing support from your company, only to receive the same tired training and collateral as everyone else.

If this scenario resonates with you, then this book is your blueprint. It’s time to seize control of your business. Your reputation and how others perceive your brand is at stake. This book will show you how to dominate luxury listings in your market by attracting the right clients and getting their homes sold. You will also learn best practices to bring more value to buyers so that they will cheerfully agree to sign buyers agency agreements and pay your fee for you to represent them.

The 23 veterans and 3 rising stars of LaFido specialize in luxury real estate. The pages showcased top agents' success strategies. A luxury market conqueror should read this book. Make an impression in this competitive market. I highly recommend this book for anyone who is trying to improve in this area.

-Solange Roe

(Amazon Verified Purchaser)

This book is a roadmap to success in luxury real estate. Direct and invaluable.”

Stefan Swanepoel - Executive Chairman

T3 Sixty | New York Times Best-Selling Author

Michael’s books and training are impactful; they give luxury agents the edge they need to elevate their business.”

Chris Heller - Founder,

President of OJO Labs and Movoto.com

Former CEO, Keller Williams Realty International

Strategies that cut to the chase and deliver. Outstanding resource.”

Tami Bonnell - CEO,

EXIT Realty Corp. International

“Michael LaFido has developed a blueprint for success that gives both Realtors and broker owners a turnkey system to dominate listing and selling luxury homes in ANY market.”

Chad Roffers - Founder & CEO

Concierge Auctions

“Straight talk, strong medicine, and actionable insights from the smartest professionals in luxury real estate. I highly recommend Michael LaFido’s book to all established and aspiring luxury real estate agents and brokers.”

Mickey ALAM KHAN - CEO,

Luxury Roundtable, Former President, Luxury Portfolio International

This book should not just be in every Realtor’s library, but it should sit on their DESK - easily accessible every day.”

Michael Maher - Author, 7L: The Seven Levels Communication

Speaker | Author | Luxury Consultant

About the Author, Michael LaFido

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Foreword by Glenn Stearns

Includes These Amazing Co-Authors

Julie Faupel

Jack Cotton

Elena Cardone

Kofi Nartey

Tristan Ahumada

Gary Ashton

Frank Aazami

Terry Sprague

Kasteena Parikh

Richard Silver

Tara McCarthy

Peter Luu

Paul Campano

Christophe Choo

Rob Thomson

Caroline Gosselin

Sandra Rathe

Anthony Djon

Wade Hanson

Rick Janson

Maria Afzal

John Mark Mitchell

Tanya Chambers
(Rising Star)

Lucinda Gadson
(Rising Star)

Cory Talaska
(Rising Star)

Send Me Your Address...

I'd like to rush a FREE copy of my brand new book to your doorstep, ASAP!

Just Pay Shipping!

Send Me Your Address...

I'd like to rush a FREE copy of my brand new book to your doorstep, ASAP!

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“Wow, I have never seen a more impressive approach to listing and marketing multi-million-dollar properties. If you want to break into the multi-million-dollar property market, or learn how to get your luxury listing sold, Michael is the person to talk to.”

Judy LaDeur - Founder and President of The Profitable Recruiter and Judy LaDeur International

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"Michael’s most recent book, Secrets Of Top Luxury Agents,  is a must-read how-to on achieving excellence as a luxury real estate professional. His practical approach and years of experience in the industry can guide any agent to success."

Meghan Barry, President,

Who’s Who in Luxury Real Estate /

LuxuryRealEstate.com

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