This book is dedicated to all agents, whether new to real estate or seasoned veterans, striving to elevate their average sales price and establish themselves as trusted luxury agents in their respective markets.
Many among us have grown disillusioned with the “traditional” methods of marketing luxury homes—or rather, the lack thereof. It’s not your fault. The majority of agents have not received adequate training. This book exists to rectify that gap, aiming to empower agents while safeguarding consumer interests.
Perhaps you find yourself affiliated with a small boutique, a large firm, or a franchise. Most brokerages lack specialization in luxury real estate, relegating their luxury division to little more than a fancy logo and a fancy yard sign. You might have anticipated cutting-edge marketing support from your company, only to receive the same tired training and collateral as everyone else.
If this scenario resonates with you, then this book is your blueprint. It’s time to seize control of your business. Your reputation and how others perceive your brand is at stake. This book will show you how to dominate luxury listings in your market by attracting the right clients and getting their homes sold. You will also learn best practices to bring more value to buyers so that they will cheerfully agree to sign buyers agency agreements and pay your fee for you to represent them.
This book is a roadmap to success in luxury real estate. Direct and invaluable.”
Stefan Swanepoel - Executive Chairman
T3 Sixty | New York Times Best-Selling Author
Michael’s books and training are impactful; they give luxury agents the edge they need to elevate their business.”
Chris Heller - Founder,
President of OJO Labs and Movoto.com
Former CEO, Keller Williams Realty International
Strategies that cut to the chase and deliver. Outstanding resource.”
Tami Bonnell - CEO,
EXIT Realty Corp. International
“Michael LaFido has developed a blueprint for success that gives both Realtors and broker owners a turnkey system to dominate listing and selling luxury homes in ANY market.”
Chad Roffers - Founder & CEO
Concierge Auctions
“Straight talk, strong medicine, and actionable insights from the smartest professionals in luxury real estate. I highly recommend Michael LaFido’s book to all established and aspiring luxury real estate agents and brokers.”
Mickey ALAM KHAN - CEO,
Luxury Roundtable, Former President, Luxury Portfolio International
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.
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“Wow, I have never seen a more impressive approach to listing and marketing multi-million-dollar properties. If you want to break into the multi-million-dollar property market, or learn how to get your luxury listing sold, Michael is the person to talk to.”
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ORDER NOW + GET A FREE BONUS!
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"Michael’s most recent book, Secrets Of Top Luxury Agents, is a must-read how-to on achieving excellence as a luxury real estate professional. His practical approach and years of experience in the industry can guide any agent to success."
Meghan Barry, President,
Who’s Who in Luxury Real Estate /
LuxuryRealEstate.com
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ORDER NOW + GET A FREE BONUS!
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